Resources Library by ANA

The future is now

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers? exposure to the electronic media. An inaudible code is inserted into the audio signal of radio, broadcast and cable...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Robert H. Patchen, Beth Webb

Company: Nielsen

June 14, 2002

Media planning enters the 21st century

There are two parts to this paper. The first part describes the authors' use of market datasets (currency or other), their objective in preserving them and the resulting (and different) approaches taken in the United Kingdom and United States. The...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Authors: Melissa Heath, Lisa Rudman, Michelle Crellin

June 13, 2002

Electronic measurement of magazine reading

Knowledge Networks has tested a new approach to market research in the United States by using a random-digidial sample for panel recruitment and equipping panel households with a device connecting their television sets to the Internet. This approach...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Author: Jay Mattlin

June 13, 2002

The contribution of magazines in mixed TV-print schedules

This paper describes the analysis and interpretation of the results from about 500,000 mixed television-print schedules. The data were obtained by a fusion between the people meter panel and a consumer multi-media/product usage survey in Brazil. With...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Authors: Michelle de Montigny, Roland Soong

Company: KANTAR TNS Malaysia

June 13, 2002

Better television audience measurement through cable and satellite set top boxes

Digital set top boxes (DSTBs) offer broadcasters, agencies and advertisers a potential measurement technology and sample size to provide set tuning data, virtually down to the second, for even the most fragmented TV markets based on what eventually...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Bill Harvey, Russ Booth, Tony Jarvis

June 9, 2002

Digivolving digital kids

This paper demonstrates how, in an increasingly competitive and cluttered media marketplace, sophisticated audience research can work with and compliment marketing strategy in order to pinpoint targets, minimise wastage and identify growth...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Shari Donnenfeld, Caroline Dukes

June 9, 2002

Effect of short time viewing patterns on ratings and shares

There is a special type of convergence between TV and the Internet. With an increasing number of channels the process of search in TV becomes more similar to the process of search in the Internet. The criterion of 'stickiness' therefore becomes more...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Author: Bernhard Engel

June 9, 2002

ITV - Worth measuring?

One could argue that it is not possible to measure the audience of a new medium until that medium - and hence, an audience for it - actually exists. In the United States, buyers and sellers of interactive media have estimated audiences for...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Robert J. Burgess, Maritza DiSciullo

June 9, 2002

First experiences of harmonized TV ratings in Latin America

The harmonization criteria regarding TV measurement across countries is now a reality in Latin America with a pan-regional TV rating database in its first stage with Argentina, Brazil, Chile and Mexico audiences. The objective of this paper is not...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Luisa Fernanda Streber, Boris Pauzner, Carlos Alberto Huaira Contreras

Company: IBOPE Inteligencia

June 9, 2002